This ostentatious advertisement at the EDM Mall in Ghaziabad caught my eye for its hilarious and brazen content. It is also a lesson in strategic marketing – there could be no better place than a hustling-bustling shopping mall to display this advertisment.
Imagine, a harangued, harrased husband with child in tow, waiting for his wife to select the five free sweaters that she gets on the purchase of one (selecting the first is always easy, the free five take the toll on the hubby’s patience), and his eyes fall on this advertisment. Or, imagine the young boyfriend, feeling less in love with his shopoholic girlfriend, and wondering if there is something wrong with the aura of the mall! And as he is fiddling with the thought, he catches the display line – Men heading towards marriage!
This wall display is a sign of the times, when legal and social bodies are crying foul on the misuse of dowry and harrassment laws by women. Tables may be turning and in this age of emancipation of women, the hunter may be feeling like the hunted, but some enterprising person managed to see a commerical opportunity, even in an ironical situation!
PS: If you thought this advertisement was amusing, then you must visit the site: www.menswel.com